Privacy and Personal Data Policy
MagiQeye respects privacy and is committed to handling personal data lawfully, fairly, and transparently. This Policy explains how personal data is collected and used when a person visits the website, submits a contact form, requests information, or communicates with MagiQeye. In this Policy, "MagiQeye", "we", "us", or "our" means MagiQeye SRL.
1. Scope
This Policy applies to the public website www.magiqeye.com, including contact, demo, quote, and information request forms. Future mobile applications, shopper payment services, retailer integrations, RFID operational data, customer analytics, AI personalization, loyalty systems, or in-store deployments may require separate privacy notices, data processing agreements, and commercial terms.
2. Personal data we may collect
- Contact and business data: name, email, phone number, company name, role, country, store information, message content, and request details.
- Form data: store count, employee count, RFID usage status, project needs, and other details submitted by the user.
- Communication data: emails, calls, meeting notes, demo requests, quote requests, and other business correspondence.
- Technical website data: IP address, browser, device type, pages visited, date and time of visit, cookies, analytics identifiers, and similar usage data.
- Marketing preferences: consent, refusal, unsubscribe, or opt-out choices where applicable.
Please do not submit sensitive personal data through the website.
3. Purposes of processing
- To respond to inquiries, demo requests, quote requests, partnership requests, and business communications.
- To evaluate whether MagiQeye solutions may be relevant for a company, store, retail chain, or potential partner.
- To operate, secure, maintain, improve, and analyze the website.
- To send business communications, updates, or marketing messages where permitted by law or consented to.
- To comply with legal, tax, accounting, regulatory, security, and contractual obligations.
4. Legal basis under GDPR
- Pre-contractual or contractual steps: when a person requests information, a quote, demo, pilot, or business discussion.
- Legitimate interests: for B2B communication, website security, service improvement, fraud prevention, and business development, unless overridden by individual rights.
- Consent: for optional cookies, analytics, newsletters, and marketing where consent is required.
- Legal obligation: where processing is required by applicable law.
5. Cookies and analytics
The website may use necessary cookies for security, technical operation, and basic functionality. Optional cookies and analytics tools may be used to understand website usage and improve the website. Where required, they are used only after consent. Users may manage cookies through the cookie banner, cookie settings, or browser settings.
6. Sharing personal data
MagiQeye may share personal data only as needed with:
- Website hosting, IT, form, CRM, email, analytics, and security service providers.
- Professional advisers, including lawyers, accountants, auditors, consultants, and insurers.
- Business partners or group companies where relevant to the request and subject to appropriate safeguards.
- Authorities, courts, regulators, or other parties where required by law or necessary to protect legal rights.
MagiQeye does not sell personal data. MagiQeye does not knowingly share personal data for cross-context behavioral advertising unless this is clearly disclosed and any legally required opt-out is provided.
7. International transfers
Because MagiQeye may operate with Israeli, Italian, EU, US, and international service providers or partners, personal data may be processed outside the user's country. Where GDPR applies, transfers are made using an adequacy decision, standard contractual clauses, or another lawful transfer mechanism.
8. Data retention
- Contact and inquiry records: generally up to 3 years after the last interaction, unless a longer period is needed for legal or business reasons.
- Marketing records: until the user unsubscribes, withdraws consent, or objects, unless a suppression record must be kept.
- Technical logs: generally up to 12 months, unless needed longer for security, troubleshooting, or legal reasons.
- Contract, accounting, tax, and legal records: for the period required by applicable law.
9. User rights
Depending on location and applicable law, users may have the right to access, correct, delete, restrict, object to processing, receive a copy of personal data, withdraw consent, and lodge a complaint with a data protection authority. California and certain US residents may also have rights to know, access, correct, delete, opt out of sale or sharing, limit certain uses of sensitive personal information where applicable, and not be discriminated against for exercising privacy rights. To exercise privacy rights, contact contact@magiqeye.com.
10. Security
MagiQeye uses reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. No online system can be guaranteed to be completely secure.
11. Children
The website is intended for business users and is not directed to children. MagiQeye does not knowingly collect personal data from children through the website.
12. Automated decisions
The public website does not make legally significant automated decisions about visitors. Future retailer, shopper, AI, personalization, profiling, or payment features may be subject to separate terms and privacy notices.
13. Changes to this Policy
MagiQeye may update this Policy from time to time. The updated version will be posted on the website with a new effective date.
14. Contact
MagiQeye SRL - Email: contact@magiqeye.com